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	<title>Tech Gaming &#187; heroes</title>
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		<title>EA Recruits Players for Battlefield Heroes</title>
		<link>http://techgaming.co.uk/press-releases/ea-recruits-players-for-battlefield-heroes-14</link>
		<comments>http://techgaming.co.uk/press-releases/ea-recruits-players-for-battlefield-heroes-14#comments</comments>
		<pubDate>Tue, 21 Jul 2009 17:23:38 +0000</pubDate>
		<dc:creator>Rhys</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[battlefield]]></category>
		<category><![CDATA[ea]]></category>
		<category><![CDATA[heroes]]></category>

		<guid isPermaLink="false">http://techgaming.co.uk/?p=14</guid>
		<description><![CDATA[Calling all soldiers! Electronic Arts Inc. today announced that Battlefield Heroes™, the unique Play 4 Free third-person shooter, has already recruited one million players to sign up for the game. With no barriers to entry, Battlefield Heroes is EA’s most recent title under the web-based free to download, free to play business model which generates [...]]]></description>
			<content:encoded><![CDATA[<p>Calling all soldiers! Electronic Arts Inc. today announced that <em><a href="http://www.ea.com/games/battlefield-heroes">Battlefield Heroes</a>™, </em>the unique Play 4 Free third-person shooter, has already recruited one million players to sign up for the game. With no barriers to entry, <em>Battlefield Heroes</em> is EA’s most recent title under the web-based free to download, free to play business model which generates revenue through advertising and in-game item sales. Recently going live in June, tens of thousands of new players are joining the battle daily.</p>
<p><em>Battlefield Heroes</em> is easy to pick up and delivers all of the award-winning signature <em>Battlefield</em> sandbox multiplayer gameplay. The game features robust character customisation and a deep ability and mission system where gamers can spend hours building up their characters. Now anyone can be a hero on the battlefield.</p>
<p>Players can now quickly download and easily launch the game from <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.battlefieldheroes.com&amp;esheet=6005987&amp;lan=en_US&amp;anchor=http%3A%2F%2Fwww.battlefieldheroes.com&amp;index=1" target="_blank">http://www.battlefieldheroes.com</a>. Before going into battle across four intense maps, gamers can create a number of personalized characters. <em>Battlefield Heroes</em> features a non-traditional third-person camera view so players can admire their one-of-a-kind hero while taking out the enemy. Character customisation items are available for <strong>Valor Points</strong> (points earned by playing the game) or with <strong>Battlefunds</strong> (a fictional currency bought with a credit card or PayPal) so players can update or change their hero’s style at any time.</p>
<p><em>Battlefield Heroes</em> is<em> </em>a new EA title that is offered completely for free* and with its fun cartoon-style graphics, the game caters to players of all skill levels. It also features a built-in matchmaking system to ensure that each gamer in the 16-player matches are of equal skill and paired together for fair play.</p>
<p>“The team is really proud to have hit 1 million registrations at this early stage,” said Ben Cousins, General Manager, <em>Battlefield Heroes Team</em>. “Creating a character and gameplay experience that is totally yours is what sets this game apart – your hero can be anything from a bazooka-toting pirate, a grenade-throwing ninja or even a mime assassin!”</p>
<p><em>Battlefield Heroes </em>is rated “T” by the ESRB and “16+” by PEGI.</p>
<p>*Internet connection required.</p>
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